Retouching instructions can be concrete—you and your client know exactly what you want to be retouched and you provide visual or written instructions. Or, it can be collaborative. You may have an idea of the direction or possibly, not sure where to start. In both scenarios, we’ll begin with a review of the images and have a conversation about the layout. We’ll talk about where and how the images will be used now and potential future usage. We’ll discuss the best way to utilize the retouching budget. I’ll then provide a markup, like the one shown above, along with a written quote. With both in hand, you’ll have everything you need to get the necessary sign-offs and clear documentation of the work to be performed.